Everything you need to grow
From contact management to marketing automation to WhatsApp — Founder gives your team the tools to understand, engage, and retain every customer.
Customer Data Platform
Build a complete picture of every customer — automatically.
- Unified contact profiles with orders, conversations, page visits, and custom fields
- Smart lists and dynamic segments that update automatically
- Merge and deduplication with identity resolution across email, phone, and external IDs
- Customizable lifecycle stages from lead to customer
Unified Inbox
Every conversation in one place.
- WhatsApp, live chat, and email in a single shared inbox
- Assign conversations, add internal notes, track delivery status
- Embeddable live chat widget — visitors get support, you get contacts
- Real-time sent, delivered, and read receipts for WhatsApp
Marketing Automation
Set it up once. Let it run.
- Visual drag-and-drop flow builder — no code required
- Behavior triggers: order placed, page visited, form submitted, condition matched
- Actions: send WhatsApp/email, update fields, add labels, wait delays
- Test runs to preview automations before going live
Analytics & Reporting
Data your team can actually act on.
- Sales dashboard: revenue trends, order volume, top products at a glance
- Inbox analytics: response times, resolution rates, volume by channel
- Real-time event tracking from your pixel: page views, clicks, custom events
- RFM scoring to automatically segment your best customers
Connects to the tools you already use
Plug Founder into your existing stack. Sync data automatically and build custom workflows.
WooCommerce
WordPress PluginAutomatically sync orders, products, and customers. Install the plugin, connect with one click.
- Real-time order sync
- Product catalog import
- Customer identity resolution
- Backfill existing data
WhatsApp Cloud API
MessagingSend and receive WhatsApp messages directly from Founder. Templates, media, and read receipts included.
- Two-way messaging in inbox
- Template management
- Delivery & read receipts
- Automation flow actions
Tracking Pixel
JavaScript SDKOne script tag. Automatically capture page views, clicks, form submissions, and e-commerce events.
- Auto page view tracking
- E-commerce events
- Visitor identity resolution
- Under 35KB gzipped
REST API
DeveloperFull API access. Create contacts, sync orders, trigger automations — anything you can do in the UI.
- Full CRUD operations
- Org-scoped API keys
- Webhook support
- Batch operations
Ready to see it in action?
Set up takes minutes. No credit card required.